Case Study: E-commerce SEO Success for a Beauty & Wellness Website
Overview:
In just 6 months, we successfully optimized an e-commerce beauty and wellness website, leading to over 100K organic clicks, first-page rankings for multiple keywords, an average CTR of 4.3%, and generating $170K+ in sales.
Challenges:
→ Low organic traffic and visibility
→ Poor website structure and slow loading speed
→ Ineffective keyword targeting
→ Lack of optimized content and meta tags
→ Weak backlink profile
Strategy & Execution:
We conducted a detailed SEO audit to identify technical, on-page, and off-page SEO issues. This helped us understand the gaps and set a clear roadmap for optimization.
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Improved website loading speed for better user experience and rankings
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Implemented structured data (schema markup) to enhance search visibility
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Fixed broken links and optimized internal linking for better site navigation
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Restructured URL and link hierarchy for improved crawlability
Instead of just chasing high search volume keywords, we focused on search intent to attract the right audience. We:
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Conducted in-depth keyword research
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Developed multiple keyword clusters to optimize different pages
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Mapped keywords strategically across category and product pages
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Optimized content, images, and meta tags to align with search intent
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Enhanced product descriptions for better conversions
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Created SEO-friendly blog content to drive additional organic traffic
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Built high-authority, relevant backlinks to improve domain credibility
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Focused on guest posting, niche directories, and PR-based link acquisition
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Leveraged internal linking to boost page authority
Results Achieved
✔ 100K+ organic clicks within 6-7 months
✔ First-page rankings for multiple high-intent keywords
✔ 4.3% average CTR, indicating improved engagement
✔ $70K+ in sales generated through organic traffic
✔ Improved site speed, user experience, and authority
Conclusion:
By taking a structured approach – starting with a thorough SEO audit, followed by technical fixes, search intent-focused keyword strategy, on-page optimization, and high-quality link building, we were able to significantly improve the website’s organic performance.
If you’re looking to scale your e-commerce website with SEO, let’s talk!